While taking the School of Motion’s Principles of Design for Animation course, I was tasked with completing a mock project for Converse. The project brief was to create a 5-second logo reveal animation to add to the end of videos for use on online platforms like Social Media, YouTube, and potentially at the end of pre-roll ads.

To meet the client’s needs, I carefully considered the Converse brand and worked to produce a high-end yet authentic animation that truly spoke to the essence of the brand. The result was a logo reveal that accurately reflected Converse’s unique identity and could seamlessly integrate into various digital mediums.